This past Thursday night, amid swirling speculation regarding a shooting at Brown University, the network's Kaitlan Collins took to social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.
While the network is hardly a impeccable news source, her statement resonated to many. It stands as one of the broadcasters where one can locate reality-based and mostly dependable reporting – notably during fast-moving events like the one developing close to a New Hampshire storage facility.
A Vulnerable Position During a High-Stakes Battle
Yet the news network, now four and a half decades old, finds itself in a precarious state as two massive media empires battle over ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the future of CNN has become part of a high-risk game of mergers and acquisitions, not as a question of what serves the news-consuming public.
“Here is one more case of the fundamental flaws with origins in decades of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.
“It gets presented as a business story with influential figures as the protagonists, but there is hardly any discussion of the public interest,” Pickard explained.
The Complicating Factor: Donald Trump
The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” adversary.
Remember the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is a factor in why he appears to favor Paramount Skydance, which has made a hostile bid.
Trump has reason to like that company more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.
A Possibility of Continued Turmoil
Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a standalone company. That would be a relief to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for yet another acquisition. It never ends.
If you ask Timothy Wu, a lot of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that competition laws should block both deals.
“Either merger would be harmful to the country, and both should be opposed by the government,” Wu stated.
The Core Challenge and a Path Forward
Regardless of the resolution regarding CNN, the bigger problem endures.
“What we have now is a profoundly structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Regulatory choices – from the 1930s and 1940s – helped to foster this overly commercial monster, and different policy decisions can tackle it.
Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is a distant prospect now, but that should not imply it will never happen.
Initiatives that bolster independent news organizations, aid local journalism, fund public media, and prohibit the accumulation of media power in very few hands are achievable – they are vital for a functioning democracy.
Regarding media ownership, bigger isn’t better. And news organizations like CNN cannot be tools in the newest merger game.